Google Ads Full Course (AdWords)

By Surfside PPC | Free Course on YouTube

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Created by Qasrawii Academy
Last updated 3/2026 EN Beginner 481 min total

What you'll learn

Complete Google Ads course covering search campaigns, display ads, video ads, shopping ads, bidding strategies, and optimization techniques.

Course Content

4 sections • 40 lessons • 481m total length

Getting Started

10 lessons
Introduction to Google Ads (Lesson 1) - Google Ads course for beginners Preview
21:00
Google Ads course for beginners - Create Ad Account (Lesson 2) Preview
11:00
Google Ads course for beginners - Ad Account settings (Lesson 3) Preview
18:00
Google Ads course for beginners - Google Ads UI (Lesson 4)
7:00
Google Ads course for beginners - Setting up conversion tracking (Lesson 5)
13:00
Google Ads course for beginners - Campaign naming convention (Lesson 6)
5:00
Bidding strategies in Google Ads explained (Lesson 7)
23:00
Network settings in Search campaign (Lesson 8)
15:00
Location settings in Search campaign (Lesson 9)
9:00
Language settings in Search campaign (Lesson 10)
5:00

Fundamentals

10 lessons
Ad Rotation, Schedule and Brands settings in Search campaign (Lesson 11)
10:00
Ad Group structure in Search campaign (Lesson 12)
12:00
Keyword Research in Google Ads Search campaign (Lesson 13)
12:00
Keyword Match types in Google Ads (Lesson 14)
7:00
Research for writing Ads (Lesson 15)
8:00
Create Text Ads: Final URL, Headlines and Description (Lesson 16)
8:00
Ad Extensions in Search campaigns (Lesson 17)
13:00
Campaign budget in Search Campaigns (Lesson 18)
5:00
Negative Keywords (Lesson 19)
4:00
Campaign overview and Search Terms (Lesson 20)
9:00

Core Concepts

10 lessons
Google Ads reporting with Looker studio for Free (Lesson 21)
16:00
Scheduling Looker Studio reports and learning metrics (Lesson 22)
13:00
Introduction to Performance Max campaigns (Lesson 23)
7:00
Bidding & Asset groups in Performance Max (Lesson 24)
19:00
Audience Signals and Budgets for pMax (Lesson 25)
15:00
Introduction to Remarketing campaigns in Google Ads (Lesson 26)
15:00
Audience creation for retargeting in Google Ads (Lesson 27)
15:00
Creating remarketing display campaign (Lesson 28)
10:00
Uploading Ads for retargeting campaign in Google Ads (Lesson 29)
11:00
App Marketing campaigns in Google Ads (Lesson 30)
48:00

Intermediate Topics

10 lessons
Introduction to Demand Gen campaigns in Google Ads (Lesson 31)
7:00
Demand Gen - Campaign, Ad Set and Placement settings (Lesson 32)
12:00
Demand Gen - Setting up Ads (Lesson 33)
9:00
Introduction to Standard Shopping campaigns (Lesson 34)
4:00
Setup Shopping campaign (Lesson 35)
10:00
Google Ads recent useful updates (Lesson 36)
11:00
Important things you need to know before running Google Ads (Lesson 37) - Bonus Lesson
9:00
Important things you need to know before running Google Ads (Lesson 38) - Bonus Lesson
9:00
Optimization Process for Google Ads Search campaigns (Lesson 39)
7:00
How to do Conversion Rate Optimization (CRO)
19:00

Description

Complete Google Ads course covering search campaigns, display ads, video ads, shopping ads, bidding strategies, and optimization techniques.

Original course by Surfside PPC. Curated and organized for optimal learning on Qasrawii LMS.

Requirements

  • A computer with internet access
  • Willingness to learn

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Free Open Access

This course includes:

40 lessons
481 minutes of content
Beginner level
EN
Full lifetime access
Certificate of completion